Strategic Drink Pricing Playbook

This playbook breaks down everything you need to know about drink pricing — from understanding your  guests to leveraging tools, designing profitable menus, and maximizing margins. Each section gives you practical strategies, real-world examples, and quick wins you can start applying right away to pour more profit into every glass.

Pricing isn’t just a back-office task— it’s your frontline profit lever. In today’s competitive, cost-conscious market, your success doesn’t just depend on how well you pour—it depends on how smartly you price.

By treating your drink pricing strategy as an ongoing process—not a set-it-and-forget-it exercise—you position your bar or restaurant to  thrive through seasonality, cost fluctuations, and evolving guest trends. Whether it's reevaluating
margins, introducing premium mocktails, or tightening up POS data reporting, small changes can produce measurable wins